I was recently asked by Downtown Boulder, Inc to do a social media strategy comparison for their Social Media Advisory Council. It was a treat to compare and contrast the online execution of two Boulder’s two premier hotels! I also included SEO, PPC, and email for good measure.
I’ve made my presentation available here in PDF: Comparing Two Social Media Strategies.
Also, if you happen to “like” Boulder, see the Boulder Facebook Page.http://vse-popki.ru/bistro-zaymi-novosibirsk.php
Huge changes are here with the new Facebook page layout in 2012, we have until March 30 to adjust.
Top five tips for page admins below!
1. Facebook Fan Gates are going away!
2. Cover Photo
3. Pinned Posts
4. Page Apps
5. Private Messages from Fans
Those are my top tips to get started today. I’ll continue to update this guide to the new Facebook page layout – a reminder that it’s required by March 30, 2012.
Please leave questions below as comments and I’ll work to answer them soon.
P.S. For more online marketing tips, find me on Twitter @JonnySack.заказать кредитную карту приватбанка
Here’s my entire Facebook marketing worldview for businesses in one document, totally free.
This presentation took a lot of work to create! Since I’m giving it to you free, all I ask is this:
That’s it. I hope you enjoy the eBook!
I first presented this eBook to a group of online marketing pros in Denver (SEMPO). Therefore, I included more than just basic info and it’s geared toward an audience that has some experience with Facebook marketing. (Please click Like below).
p.s. you can reach me at sackheim at gmail dot com if you have online marketing questions. Here’s my LinkedIn profile.
After using HTC EVO 4G on the Sprint network since the day it came out a few months ago, the verdict is in… the EVO is amazing. BUT, it took a while to get used to, at first I wanted to light myself on fire and jump out a window chuck it out a window. Here are some tips to make your journey faster and smoother than mine.
This is not a review, it’s intended for people who’ve already bought the phone and want to learn how to get the most out of it. This post should help you save time by not having to figure out all these EVO tips yourself.
Extending the Battery Life
Overall, this phone is great. Sprint’s network is fantastic so there are no dropped calls (so unlike the iPhone it works as a phone) and it’s one of the least expensive networks around. The battery isn’t great, but everything else is solid and it has a removable battery if you want to carry a spare. The phone took some getting used-to because it’s big and heavy, but now it’s normal to me and other phones seem wimpy.
Actually that was 22 tips. Thanks for reading and leave your own tips below.
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We all know somebody who won’t join Facebook. They’re a cool person, but they’re just not getting it and they need some help from an enlightened friend. 🙂 This post is dedicated to those people – let’s see if we can’t get them to give it a shot.
Top 10 Reasons You’ll Hear Why People Will Not Use Facebook
After using Facebook for a while now, to me, these arguments fall flat. They remind me of the people who wouldn’t get a cell phone. Some people seem to make it part of their identity. “My name is Joe, and I refuse to own a cellphone, that’s who I am!” And after all that, Joe now has a cell-phone and wasted a couple years not having one. So if you hear one of the above reasons not to be on Facebook, here you go…
1. “I have enough friends.”
What if you found a new friend who you liked as much or more than your existing friends? How could that be bad? Also Facebook isn’t just for close friends, you can strengthen friendships with existing people or use it just to get news that people post.
2. “I’m not really that social.”
All people are social, some more than others, but generally humans find joy in quality social interaction. And while Facebook doesn’t always qualify, most all people who use it for a while see that it leads to real-world interactions that you enjoy.
3. “I lost touch with people for a good reason.”
Often times we’ve lost touch with people for a good reason at the time, but things may have changed. It’s amazing how time can smooth things over and allow us to reconnect on common ground.
4. “I don’t want to live like I’m still in high school.”
If you find people or people find you who you don’t want to talk to, ignore that person. You can make person-by-person decisions about who you want to connect with. Joining Facebook doesn’t mean you have to relive high school.
5. “I don’t care what all those other people are doing.”
While it can be a waste of time to hear that Suzy, who you met in college, “is working out!”, you can hide people who post lame stuff with one click and focus on the ones who have something good to say. You can find out all kinds of interesting things from events, to news, to who is now single, jobs and more.
6. “I’m too busy. I don’t want another time waster.”
You’re too busy? Yeah, I know, we’re all too busy. But if somebody could offer you something better to do with the 5 minutes of time you use to check email between meetings, would you say no? There’s an infinite number of things we can busy ourselves with, and once you see the benefits, it’s likely Facebook will supplant some of the other things you were doing because you will value the new thing more.
7. “I’m too old.”
People of all ages are using it, you’d be surprised.
8. “I tried it and it was lame.”
Like many things, you need to gain familiarity and reach a critical mass before it becomes easy and useful. Connect to at least 50 friends from different parts of your circle (family, current friends, old friends, friends who moved away, former classmates etc) and once you reach that threshold, use it for six more months. If you still think it’s lame, fine, don’t do it anymore. But I bet you will keep on Facebooking.
9. “I don’t want to be friends with work people.”
People are pretty understanding about Facebook in general, so if you don’t want to be friends just decline the request and mention that you use Facebook mainly for close friends and family. Suggest that you connect on LinkedIn.com instead.
10. “I don’t want my personal info all over the Internet.”
Neither do I! Luckily you can share your info just with those who you want to see it. Go to Settings and then Privacy Settings to adjust who sees what. Facebook makes it easier to connect with people who you want to hear from – so by missing out on that, you’re not protecting yourself, you’re actually squandering opportunities to connect to people.
How to Get People to Give it a Try
So for all of us who know the value of Facebook, pick one or two of these tips to get your friends on Facebook:
See Last List Item Above
But, Why Facebook?
Simply put, it’s where people are having their conversations, and it would be silly to miss out. Imagine going to a bar where all your friends are talking, and instead of saying hello, you ignore them, get your drink and go into a corner by yourself and just sit. You’d be missing out! Here are some things that the Facebook abstainers miss out on: updates, pictures, news, jobs, events (like eVite) staying current with friends, reconnecting with old ones, potential dates, comments, jokes, staying current on politics and the world, and learning new things. Why miss out on all that?
Sad Norm, or happy Norm? Come on friend, choose wisely!
At first, some of the arguments against Facebook seem to hold water, but only for the person who doesn’t really know or properly use Facebook. And this isn’t just about getting somebody on Facebook specifically, it’s about getting them into the online, social media, conversation, which Facebook has come to dominate. Someday, almost everybody will be on Facebook, but until then, use this guide to help get those few Facebook hold-outs you know to join up.
If you have other reasons, pro or con, or just think I’m full of it, leave a comment and we’ll discuss.средства в долг онлайн на киви кошелек
Not since the attacks of September 11 do I remember the news of something spreading so quickly. Back then it was a call from my father waking me up with the news that the “U.S. was under attack!”
In the last eight years, things have changed. …This time Social Media broke the story.
Here’s my account of how this historical news reached me and how I passed it on.
(All times are Mountain Time, Denver)
At 3:15 pm (21:15 GMT) – I saw this Tweet that Michael Jackson suffered Cardiac Arrest, which had been posted at 2:36pm (20:36 GMT). Later it becomes known that Twitter crashed under the weight.
Little did I know that posted at 2:04 pm (20:04 GMT) was a Tweet I had missed from WeirdNews out of Japan (freaky Michael Jackson lovers over there for sure). Funny that that was posted six minutes prior to when it is said that x17online.com was the first site to have posted a brief story with pictures at 2:10 pm (20:10 GMT). (Reference link at bottom of this post for a timeline). …Was @weirdnews really the site that broke the story??? Well yes, but it’s not much of a story, just a Tweet with no authority.
It turns out the call to 911 happened at 1:21 pm (19:21 GMT). So it took only 43 minutes between the call to 911 and it hitting my desk on Twitter. That’s pretty fast.
At 3:18 PM (21:18 GMT) I Google it and post the ONE Google News result I saw on Facebook. Later it comes to be known that due to the sudden spike in traffic, Google thought it was the target of a Distributed Denial of Service (DDoS) attack.
At 3:50 pm (21:50 GMT), some reps arrive at the office and one of them tells me that she just saw on her Blackberry that Michael Jackson died according to the TMZ blog. That news had broken at 3:20 pm on TMZ…
At 3:55pm (21:55 GMT) I start seeing the other posts come in via Facebook. Props to Courtney Walsh (@CourtneyWalsh) for being the first in my news feed to break his death. She posted it 35 minutes after it broke at TMZ.
At 4:15 (22:15 GMT) I get a text saying “Michael Jackson just died of cardiac arrest!” …Pfffff, text message, so old fashioned and slow. 🙂
Here’s the summary of how it went down for me:
Old’s Cool? It’s also worth noting that traditional media is holding strong. Out of nine Facebook friends whom I surveyed, almost half heard about it in an offline manner:
Wrap-up: Michael Jackson’s death is the perfect case study in how Twitter has nabbed the top spot for quickly spreading the news. Google is becoming less relevant (see the article below) when compared to Twitter but still serves as a way to help validate the sometimes sketchy news that spreads on social media. Also, traditional news sources like the radio aren’t going away anytime soon.
For more reading, here’s a great account about how the news of Michael Jackson’s death spread across the Web.
How did you first hear of the news? Also, my Twitter is @jonnysack.domashnie-kabineti.ru оформить займ на банковскую карту
Want LinkedIn to work for you? Make sure you’re part of the conversation by following these five steps toward becoming a LinkedIn Rockstar!
1. Update your profile completely – add a picture. Make yourself accessible by adding your email address after your name, so that people can contact you without jumping through hoops. For example, my LinkedIn name is” Jonathan Sackheim – sackheim at gmail.com.”
Also for your profile, get recommendations. Think of yourself like a vendor on Amazon.com, and recommendations are like stars. The more recommendations, the more trustworthy you appear.
2. Update your company profile – yes your company has a profile, think of it like a Facebook Page.
Here’s an example for eBags… http://www.linkedin.com/companies/ebags
3. Expand your network – connect after meetings, connect to colleagus & former classmates, let LinkedIn
scan your webmail (Hotmail, Gmail, Yahoo etc) to find contacts on LinkedIn.
4. Cross promote your LinkedIn Profile on other areas like your email signature, website etc. Then promote your blog posts etc on LinkedIn, I use Blog Link. Also, you can inlcude up to three outboud links…
5. Use it for lead gen, partnering, recruiting, job searches…
This post was based on a talk I recently gave about how to best use LinkedIn at the Boulder Chamber of Commerce’s Social Media event.
Thanks for reading & please leave any other good tips as a comment.открытие расчетного счета краснодар
This sooo cracked me up, Facebook Pirate language mode!
Some translations from English to Pirate English:
A view of my Facebook profile, now in Pirate English:
Facebook Pirate Style
How do you set up Pirate English on your profile?
– Go to the bottom left part of your Facebook profile
– Click on English and select English Pirate. You’re done.
EVERYTHING is then in Pirate Language.
Then see random things like this:
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The computers that run Google’s server farms have been super top secret. Until now. Finally, we can see the secret sauce that makes the Google Machine run so efficiently.
And what can one man do? A lot. This computer was the result of one man’s toil for 14 hours per day over the span of 2.5 years.
Read the full story here: http://news.cnet.com/8301-1001_3-10209580-92.html
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